Klosterman and Quart both talk about the effects of coolness and teens, but they talk about it in very different ways. Klosterman's view says teens don't focus on being cool, they only focus on being the uncool one. Klosterman refers to cereal commercials to prove his point. In the commercials, the fictional character that is chasing the cereal is uncool because he is not allowed to have the desirable product.
In the interview we read in class, Quart says teens focus on setting new trends and trying to be the cool one. They try to stand out. She says if teens really want to change a certain trend they certainly can. Teens seem to be the focus for advertising because companies know that if they direct advertisements towards teenagers then they will create brand loyalty.
I think that they are both correct. I know that when I was in high school the "popular" kids didn't try to be cool or most of them didn't you had some that acted like they were a hot shot. The not popular kids most of the time wished that they were cool or "popular." So i think that both people are right in some ways.
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